E-scape Interactive - Solutions: Scorecard Reporting

Established in 1997, E-scape provides expertise with experience, supplying each client
with a team of e-business specialists who help organisations define, build, implement
and measure successful internet strategies. Contact us today...

Customer Analytics

Scorecard Reporting

Content Management

eCommerce

eBusiness

Measuring ROI

Market Research

Your strategy is set, your website looks creative and energetic and all the online tools are in place for your Internet marketing campaign. All online campaigns have goals to meet. Measure whether yours are being achieved with our powerful tracking and reporting tools and the expertise to explain it all.

We offer three levels of scorecards with varying report features:

Scorcard Level 1

Report Features:

Total Visits (incl. Linear)

Traffic Analysis - identifying key customer journeys

Overview of demographics

User Analysis

Monthly performance
summary/commentary

Scorcard Level 2

Report Features:

Total Visit by type
(Unique /Visits / Impressions / Sessions)

Traffic Analysis – by customer

Detailed demographics

User Analysis vs. Industry Standard – Red/Amber/Green

Monthly performance summary & commentary

Quick Win list (for each main- Navigation Category)

Scorcard Level 3

Report Features:

Total Visit by type
(Unique /Visits / Impressions / Sessions)

Traffic Analysis – by customer

Detailed demographics

User Analysis vs. Industry Standard – Red/Amber/Green

Monthly performance summary & commentary

Quick Win list
(for each main- Navigation Category)

Emarketing Analysis – per initiative:
Click Through Rate (CTR)
Cost Per Click (CPC)
Conversion Rate (CR)
R.O.I Analysis

Lead Generation Analysis
Type vs. volume
Cost Per Customer

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