Are you looking to track and report on your advertising campaigns to prove return on investment?
E-scape, in association with Nielsen/Netratings’ AdIntelligence, enables you to identify your best performing campaigns and delivery locations at all times during your marketing program. And all campaign creatives are reported so that you have a complete view of your marketing movements.

The post analysis report includes industry standard reporting metrics of impressions, clicks, as well as more in-depth measures of views-per-click, CPMs and cost vs revenue.

Key Product Features

• Key Performance Indicators report: provides a visual comparison of all campaigns across 20 self-configurable metrics.
• Creative report: offers drill down capability on campaign, creative and placement to give you a direct comparison across all marketing activities.
• Summary report: view your marketing activity based on the business drivers that matter to you.
• ROI report: focus on the revenues and profit of each campaign
• Trend report: compare historical marketing campaigns
• Self-administration: utilise full system functionality to create and administer reports, campaigns and user access

Key Product Benefits

• Measure your results independently and get the big picture from the creative process to the end results
• Track unlimited campaigns and creatives across unlimited placements
• Segment users based on results
• Compare key performance indicators including results and revenue
• Compare marketing promotions across all activity
• Ability to seamlessly integrate with site measurement to provide a comprehensive understanding of how users interact with your web site

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