Whether you want to target an audience for a marketing campaign or understand your customers’ experiences as they use your site, we can help provide you with solid Internet research via our established network of software partners.

Customer Intelligence
Is your site getting you the right results? Are visitors interacting with it as you planned? Having an online presence means continually monitoring your site to ensure it’s working for your customers and you. In partnership with one of our long-standing suppliers Nielsen//Netratings, we can give you access to reliable, quality customer intelligence so that you can evolve your website and grow your business.

With Nielsen//Netratings, we’ll look at how your site is performing against the competition. How and when users are visiting the site and how they’re behaving when they’re logged on. Are they finding navigation around the site easy?

We’ll analyse customers’ responses to content and product placement to help you drive any editorial improvement to your site. We can examine how successfully search engines are picking up your site. We’ll deliver all this information to you in concisely constructed reporting modules to give you a firm understanding of how all the important processes behind your site are performing.

What's involved?

• “Cut and Paste” SiteCensus code in page templates and do global update
• Multiple data sources – HTML, Flash, WAP, Email, PDF
• Browser based – 3rd party/multi site/multi domain/multi country
• Data available online
• Data available immediately
• Flexible reporting set-up
• Customisable reports

[ back to solutions section ] [top of the page]