• Campaign Performance
  From Email marketing to affiliates WebTrends allows you to drill down through your campaign hierarchy and view detailed conversion metrics.
  
  
• Search Engine Results
  WebTrends technology distinguishes between paid and organic referrals and allows you to drill down to referrals by engine, phrase and keyword.
  
  
• Commerce Analysis
  Understanding your website as a sales channel requires detailed analysis. WebTrends helps identify which products are in highest demand and where customers complete and abandon your online processes.
  
  
• Content Effectiveness
  Content is essential to the success of every website. WebTrends allows you to gauge the effectiveness of your content from a high level perspective, as well as evaluate very specific page real estate.
  
  
• Navigation Analysis
  WebTrends offers the most complete navigation analysis so you can easily optimise each page, path and scenario on your site.
  
  
• Audience Segmentation
  Use WebTrends to identify customer segments and build customer loyalty. Tap into the power of a relational database to deliver the right message and offers to you most profitable segments.

In a recent survey by Forrester Research 50% of business expected the number of web analytics users to grow by up to 25% over the next 12 months.

For a free consultation contact us today.

[ back to services section ] [top of the page]