The solution
We wanted to design the site so that guests could quickly and easily access key information as soon as they logged on. Now on the home page, users can click straight through to booking and availability information and use the ‘call me back’ facility. Details on travelling to Jersey come up via a simple, effective Flash. Also on the front page is an email capture facility to help Seymour build its database as well as a promotional area where the Group can promote and sell some of its other business interests. Staff are able to regularly update the latest special offers and Special Interest Breaks on the site.

The results
Commenting on the new website, Robert Mackenzie, Marketing Manager for Seymour Hotels, said: “A great deal of thought has gone into the layout of our website and we have been constantly making additions and changes to improve services we are offering to our customers online. E-scape has been a vital part of this process, working closely with us to produce some great layout ideas and high quality design. Perhaps that’s why we are seeing consistent growth through what is becoming a very important customer acquisition channel for Seymour Hotels.”

Links
www.seymourhotels.com
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