The solution
After considering the options of building a relatively static platform against the implementation of a content managed solution, E-scape Interactive and Contract5 recommended the implementation of Microsoft® Content Management Server™ (MS CMS).

Steve Hickson of E-scape said “We based our recommendation on research and comparison with other enterprise style content management systems. MS CMS offers a highly extensible opportunity, backed up by established reliability and continual product development.”

The project was scoped and delivered on budget, right from the server build to software setup through to page template build, integration of content and user acceptance testing.

“Implementation was a rapid process, particularly when consolidating such a large amount of content and I am positive that the speed of turnaround is due to the right combination of software and skill sets.” said John Paul Walsh, project manager for E-scape.

The results
Although the website is required to deliver messages from a number of different sub-brands, the basic site structure is maintained from page to page by using a library of page templates. The site design is clear and brand-led, and navigation remains consistent across all pages, as does the use of imagery, font type and sizes. A library of buttons, images and pdf brochure-ware is held within the CMS and can be accessed easily.

Updating is instantaneous and can be carried out by non-technical staff members with a minimum of training without affecting the integrity of the site. Approval procedures are also easy to set up and audit. Cost savings and the ability to make the site much more product focused, including cross marketing, is easy to achieve now that the original sites have been amalgamated. Site-wide the messages and calls to action are consistent and clear. The user experience is improved and Lloyds TSB Offshore now has a highly improved channel of communication with their customers.

What the customer said – Geoff Roberts, Head of Products & Offers, Lloyds TSB Offshore
“By consolidating our websites into a single infrastructure we are now able to manage our content more effectively and making changes is less time consuming.  We are pleased with the new look and feel of the site and plan to make further developments to enhance the overall customer experience.  We found E-scape both professional and easy to work with during the whole project.”

Links
www.lloydstsb-offshore.com
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