Jacksons
Project overview
E-scape were asked by Jacksons
(C.I.) Limited, the largest motor dealership chain in the Channel
Islands, to design a website which would promote the extensive
host of services, offered by this pan-Islands dealership, including
new and pre-owned vehicle sales, finance and after sales care.
This project involved the careful positioning of a number of well known brands whilst maintaining the Jacksons brand image, strength and continuity. The goal was to introduce an efficient sales channel with key customer contact points.
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The results
Since it’s launch new dealerships and motor manufacturer brands have been seamlessly incorporated into the website, plus a number of useful interactive tools, including a finance calculator which allows users to get an instant guide to vehicle repayment costs; and a searchable pre-owned vehicle database which allows the dealership sales teams to upload, amend or delete new vehicle images and details via a simple webpage. There is also the option to select a “featured vehicle” which will be displayed on key pages throughout the website. A further useful feature allows the sales teams to select and print formatted promotional posters for each vehicle for use in the showroom.
Emma Walker, Marketing Executive,
Jacksons (C.I.) Limited said, “We are really pleased
with our website. Since its launch it has become a very
important channel for our business and the guys at E-scape
have been really helpful throughout. It’s great to know
that I can pick up the phone and get a professional,
no-nonsense answer straight away.”
Links
www.jacksonsci.com
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