Recently I had the opportunity to experience the true power of Twitter as a consumer and see how that power was turned into a positive customer experience by a business participating fully in their social network. As an online agency E-scape uses several Cloud based hosting solutions which up until recently were only available in US data centres. One of our primary solution providers, Rackspace recently made their Cloud solution available via their UK data centre and so it was a perfect time to start the migration of a few clients to servers closer to their target market.