The Increasing Use of Mobile Devices in Jersey

There has been signficant hype and discussion surrounding the emergence of web access via mobile devices. Almost half of internet users in the UK connect to the internet via their mobile phone. So we wanted to see what the picture was like locally. We thought we would investigate this ourselves using data gathered over the past 12 months from a range of Jersey websites encompassing a variety of industries and users.

Below is a graph showing the split over the the last 12 months of every mobile device OS to access these websites.

As you can see the clear majority of people are using iPads to access these sites, followed by iPhones in a comfortable second position. This would seem to be higher than we expected it to be. Is this the effect of Jersey based users showing their affluence? Well, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG, tablet owners are more engaged with retail brands, making more purchases and website visits compared with smartphone users.

To analyse this further, we grouped all Apple devices (iPad, iPhone and iPod), which all run the iOS operating system, and compared their use to what has been coined by many as Apple’s closest rival on the mobile devices market, Google’s Android.

As you can see, based on our data, Apple’s iOS clearly has real market dominance and with a 93% share compared to Android's share of only 6%.

Our final analysis was to see what trends, if any, have occurred with regard to mobile web access as a whole during the last 12 months.

As you can see in the graph above, not only does mobile web access represent a considerable portion of the total visits to these websites, but it has increased significantly since Oct 2010, from a mere 5.3% to just over 17%. That is significant growth!

In conclusion, this brief analysis helps to highlight the ever increasing importance of web accessibility for mobile device users and therefore for website owners. If you're not mobile compliant, then there is a big market out there that you are ignoring. If you would like to discuss your mobile requirements please give us a call.