Luke's blog of life in a digital Jersey
A selection of my personal blogs that I have been writing since 2007.
Some of my blogs are in Polish, but mostly they are in English and cover many subjects close to my heart and the world of digital marketing
You can visit my personal blog at http://luke.szkudlarek.pl/blog
Digital Jersey - How a meetup helped create the official body representing the Island's digital sector
It’s been quite a year since we launched Digital Jersey. When we set out to bring Jersey’s digital professionals together, we had no idea how successful the concept would be. Just twelve months later, Digital Jersey has become one of the focal points for networking within the Island’s digital industries. We never would have guessed that in such a short space of time Digital Jersey would have morphed into a government initiative to promote technology within the Island and across the globe.
SilverStripe SEO Module - sneak preview
We have some very exciting news for everyone who is interested in the SilverStripe CMS!
E-commerce guide for bricks and mortar shop owners
Read our e-commerce tips for shop owners looking to integrate bricks and mortar locations with e-commerce.
Last week we gave you an insight into the idea of joined-up approach to your marketing activity, in other words connecting the online & offline efforts. Surprisingly, our experience is that many retailers seem to ignore the opportunities of joining up the traditional and digital and do nothing to mitigate the risk of the shrinking offline revenues. Such inactivity threatens retailers' survival in the medium to long term.
Is SilverStripe CMS SEO Friendly
Why is it important?
Choosing a Content Management System (CMS) is probably the most important decision when you build your website. There are a number of CMSs, including open source, license or proprietary systems. As you probably already discovered, most of the suppliers claim that their systems are Search Engine Optimisation (SEO) friendly. Unfortunately, very often the decision makers have a limited knowledge of SEO and would probably have difficulties validating their SEO friendliness.
Google+ and +1 What does it mean for businesses
Google have introduced +1 in March, but the changes including Google+ were only released today. The recent development only confirmed the rumours that Google have been working on their own social network. But it’s much more than just another social networking tool and the changes will have significant implications for businesses.
10 things Big Brands can learn from Small Business Marketing
I always believed it was difficult to manage complex online campaigns with national or global reach and relatively big budget. I’ve gained most of my digital marketing experience working with blue-chip, established companies with strong brand awareness.
How to search in Jersey - Local Search Tips
Searching Google from Jersey, Channel Islands could be frustrating. Take a look at the examples below: