E-SCAPE BLOGS

How to get your marketing campaign to go viral

Posted by Kelly Stafford on 3 June 2014 | 0 Comments

Understanding how people interact with each other, what makes people share and influence each other, can be the key to making your marketing campaign go viral. People can communicate with each other quicker and easier than ever before with the help of social media and advancing technology. Facebook, Twitter, Whatsapp and Snapchat are just a few social channels that allows people to communicate and share. By utilising the power of sharing in your marketing campaigns you have the potential to get your campaign to go viral, gaining a bigger audience outreach and driving engagement and brand awareness. Understanding what makes people share content is the key to getting the most out of your marketing campaigns.

Using Instagram as Content for Social Media

Posted by Amber Blake on 2 December 2013 | 0 Comments

A picture is worth a thousand words, as the old saying goes. The human mind creates shortcuts and associations to quicken our understanding. Reading takes time and has to be done from start to finish to fully grasp what message is being conveyed but fewer words alongside images fulfil people's need for entertainment, stimulation, and learning, and this can create great content for social media.

Gamification in the office environment

Posted by Kelly Stafford on 21 October 2013 | 0 Comments

Gamification is becoming more and more common. In fact, most people have taken part in gamification before without even realising it. But gamification is big business, and thinking about adding it to your office can offer many benefits. In this short guide we’ll look at some of the most common ways of implementing gamification into your office and the reasons why you should. Have a look at our slideshare for a quick overview of gamification in the office environment

Your Guide to a Greater Customer Experience

Posted by Kelly Stafford on 11 October 2013 | 0 Comments

On Friday 11th October as part of customer service week I had the chance to go to a breakfast meeting at the Grand Hotel, for a talk about customer experience with Mark Michelson. Mark, who has been involved with mystery shopping for over 25 years, covered a wide range of different topics, looking at customer service mapping, customer journey mapping, data collection and mobile mystery shopping.

Shooting the Stars

Posted by Mike Harris on 15 August 2013 | 1 Comments

So the annual Firework show kindly sponsored by the Cosmos has arrived!  Perseids are here…. Or at least they were. They came and went in its blaze of glory on Tuesday 13th August.

Why you should advertise on YouTube

Posted by on 1 August 2013 | 0 Comments

Often, when people think of using social media to increase their business they’ll think of Facebook and Twitter, and will usually never consider YouTube. But YouTube is a very valuable communication channel for businesses, and one that shouldn’t be dismissed.