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Fast Track Digital Marketing - 20th/21st June 2013

This two-day intensive course is a great place to start your digital marketing training. It gives marketers a complete overview of the digital marketing landscape including all the essential disciplines, how they fit together, how to assess what's right for your strategy and where you need further in-depth learning. The aim of the course is to equip each delegate with the confidence, the tools and the techniques to build the right digital strategy for their organisation including:

Thank you to Paul Rouke for running our first partnership training course with Econsultancy in Jersey. There was a fantastic turnout for the Usability and User Experience training course with delegates from different industries including agency, client and government. 

In this fast moving online world, things are always changing, improving and moving forward. To maintain business advantage it's obviously important that your company and staff are up to date with the very latest trends in order to have a clear understanding of your client or customer behaviour; how they find you, how they browse your website and whether they can find what they want. Continued training and development is vital, not only to improve your own skill set, but to find new ways to develop more business for your company.

Let's get one thing out in the open right away - I'm completely opposed to outsourcing to places like India. The problem is that I am constantly harangued by colleagues or peers claiming it is not that bad, or that our industry is just too expensive so we must outsource or become irrelevant, and many other pro outsourcing arguments.

If you go and see your lawyer (or anybody's lawyer for that matter!) it is almost certain that they will charge you according to how much time they spent talking to you and thinking about your work. You know this is going to happen, you know you are going to have to pay for it and it allows them to recover their costs and make a living. After all, lawyers and accountants and many other professionals, charge their clients according to the time they spend and everyone knows this. It's no big surprise and you know you are not going to get it for free because their time is valuable.

The world is full of websites. Every man and his dog has a website these days. Along with this ubiquity has developed the belief that building websites is easy. This is perpetuated by the plethora of "mates - sisters - nephews who can build you a website for a few hundred quid". Websites have been totaly devalued by a large proportion of the client base and with outsourching to countries with cheap labour costs there are plenty of semi-professional agencies who can deliver websites for peanuts. I have a question though; is it true that websites are easy and should be cheap?

It was a challenging but amazing 3-week experience in Nepal, but now myself and the team are back to our hectic lives after helping to build an orphanage for 80 children in a remote and very poor area called Bengakhadi in South East Nepal.

If the Gartner Hype Cycle is to be believed, then micro blogging is heading firmly into the 'trough of disillusionment'. The hype has gone off the boil and the reality of unsubstantiated revenue models come to the fore and the risk of total collapse is high.

Location-based marketing, apps, mobile optimised ad campaigns, 2D codes, and other mobile strategies to grow your business

About Go Mobile

The mobile web is expected to reach nearly 2 billion users by 2015. Advancements in mobile technology have influenced the way in which consumers’ research products / services, communicate with friends and peers, and ultimately, engage with brands. Go Mobile explores mobile marketing and advertising mediums, techniques and quick wins for both novice and advanced digital marketers alike to launch their very own mobile marketing initiatives. Using practical, ‘real-life’ Fortune 500 company examples, Go Mobile illustrates best practice mobile marketing and advertising approaches, including; location-based services and advertising, mobile ppc / paid search, mobile display advertising and mobile ad networks, as well as ‘appvertising’ and app monetisation.