A picture is worth a thousand words, as the old saying goes. The human mind creates shortcuts and associations to quicken our understanding. Reading takes time and has to be done from start to finish to fully grasp what message is being conveyed but fewer words alongside images fulfil people's need for entertainment, stimulation, and learning, and this can create great content for social media.
Digital marketing is the future. If you are not considering implementing digital into your marketing strategy, you risk getting left behind.
Gamification is becoming more and more common. In fact, most people have taken part in gamification before without even realising it. But gamification is big business, and thinking about adding it to your office can offer many benefits. In this short guide we’ll look at some of the most common ways of implementing gamification into your office and the reasons why you should. Have a look at our slideshare for a quick overview of gamification in the office environment
What do you get when you integrate Mailchimp with SilverStripe?
When we were given the opportunity to work on a new website and email marketing campaign for a subscription based business, I jumped at the opportunity to research email marketing integrations with the SilverStripe content management system (CMS).
On Friday 11th October as part of customer service week I had the chance to go to a breakfast meeting at the Grand Hotel, for a talk about customer experience with Mark Michelson. Mark, who has been involved with mystery shopping for over 25 years, covered a wide range of different topics, looking at customer service mapping, customer journey mapping, data collection and mobile mystery shopping.
So the annual Firework show kindly sponsored by the Cosmos has arrived! Perseids are here…. Or at least they were. They came and went in its blaze of glory on Tuesday 13th August.
Often, when people think of using social media to increase their business they’ll think of Facebook and Twitter, and will usually never consider YouTube. But YouTube is a very valuable communication channel for businesses, and one that shouldn’t be dismissed.
Written from the perspective of a trident student, watching and helping with the process of making an online game
In 2013, any businesses that have not optimised their websites for mobile need to do so, ASAP!
"Traditional marketing talks at people. Content marketing talks with them." - Doug Kessler
As the digital age grows, traditional marketing is becoming less and less effective. Customers are now able to skip TV ads, ignore magazine ads, and have become adept at ignoring online banners and buttons. The fatal flaw of traditional marketing is that it interrupts customers, not giving them information that they want, when they want it, and so only holding attention for a short period of time. As marketers begin to move away from this traditional form of marketing they are looking for other ways to develop their marketing strategy.