Understanding how people interact with each other, what makes people share and influence each other, can be the key to making your marketing campaign go viral. People can communicate with each other quicker and easier than ever before with the help of social media and advancing technology. Facebook, Twitter, Whatsapp and Snapchat are just a few social channels that allows people to communicate and share. By utilising the power of sharing in your marketing campaigns you have the potential to get your campaign to go viral, gaining a bigger audience outreach and driving engagement and brand awareness. Understanding what makes people share content is the key to getting the most out of your marketing campaigns.
On January 22nd 2014 two academic researchers released a paper titled ‘Epidemiological modeling of online social network dynamics’. The two researchers were John Cannarella and Joshua Spechler, both of Princeton University.
A picture is worth a thousand words, as the old saying goes. The human mind creates shortcuts and associations to quicken our understanding. Reading takes time and has to be done from start to finish to fully grasp what message is being conveyed but fewer words alongside images fulfil people's need for entertainment, stimulation, and learning, and this can create great content for social media.
Digital marketing is the future. If you are not considering implementing digital into your marketing strategy, you risk getting left behind.
Gamification is becoming more and more common. In fact, most people have taken part in gamification before without even realising it. But gamification is big business, and thinking about adding it to your office can offer many benefits. In this short guide we’ll look at some of the most common ways of implementing gamification into your office and the reasons why you should. Have a look at our slideshare for a quick overview of gamification in the office environment
What do you get when you integrate Mailchimp with SilverStripe?
When we were given the opportunity to work on a new website and email marketing campaign for a subscription based business, I jumped at the opportunity to research email marketing integrations with the SilverStripe content management system (CMS).
On Friday 11th October as part of customer service week I had the chance to go to a breakfast meeting at the Grand Hotel, for a talk about customer experience with Mark Michelson. Mark, who has been involved with mystery shopping for over 25 years, covered a wide range of different topics, looking at customer service mapping, customer journey mapping, data collection and mobile mystery shopping.
So the annual Firework show kindly sponsored by the Cosmos has arrived! Perseids are here…. Or at least they were. They came and went in its blaze of glory on Tuesday 13th August.
Often, when people think of using social media to increase their business they’ll think of Facebook and Twitter, and will usually never consider YouTube. But YouTube is a very valuable communication channel for businesses, and one that shouldn’t be dismissed.
Written from the perspective of a trident student, watching and helping with the process of making an online game