SEO, PPC, Google Analytics, Social Media Training
Improve your in-house digital marketing skills with our highly practical “how-to” training sessions.
You can choose from a number of practical training courses.
New Google Analytics Training
Google Analytics reports are free, but they're not worth much if they don’t give you the insight to drive the decision making process. We’ll show you how to build reports to deliver the information you need to make sound business decisions.
Search Engine Optimisation (SEO)
Are you getting your share of free traffic from Google? You'll learn how to make your website Search Engine Optimisation (SEO) friendly so that Google and other search engines understand your content and reward you with higher rankings.
Digital Marketing & Analytics crash course
Perfect for non-marketeers who have to manage marketing agencies. Designed to get you up to speed with the basics of the latest in online marketing strategies – SEO, PPC, Social Media, Facebook advertising, campaign tracking and evaluation.
Marketing campaign evaluation
When using print, outdoor, email or pay per click advertising you need to put a value on results. Learn how to define Key Performance Indicators (KPI's) for each marketing channel, evaluate your marketing campaigns, interpret data, track your spend and calculate ROI.
Tracking and Analytical Fundamentals
Learn how to calculate the value of your website traffic – does your Print or Online advertising generate a positive ROI? We'll show you how to integrate your offline and online tracking.
We'll help you develop the skill of writing search engine friendly copy to ensure search engines understand your message. You'll learn how to use keyword tools and how to use keywords within copy to improve your organic traffic.
Pay Per Click (PPC)
Learn how you can use pay per click advertising to achieve your business goals. We'll demonstrate how you can use Google Search and Content Network, Facebook and other sites to drive high quality traffic to your site.
We will tailor the content of each training course to meet your specific requirements, taking the time to learn about your business and providing relevant examples and case studies.
To find out more about booking a training course contact us and we'll get in touch with you.