LinkedIn Marketing Strategy
Integrate your B2B Marketing Campaign with the world's largest professional social network
LinkedIn is a powerful business-networking tool attracting an audience of professionals who are searching for business opportunities, recruitment and connections. For B2B digital marketing, LinkedIn has become a commanding source for building awareness, lead generation and nurturing community relationships with clients and prospects.
At E-scape we provide professional advice and consultation on LinkedIn marketing campaigns and strategy so you can take full advantage of B2B or B2C marketing on LinkedIn.
How we deliver strategic LinkedIn marketing with our clients
LinkedIn Profile Optimisation
Your LinkedIn profile is not just another social media account; it can be a powerful reference from clients and peers and an effective tool for sharing information about your product/services across your network. Your LinkedIn profile is part of the customer journey of your LinkedIn marketing campaign, making it a vital landing page. At E-scape we can help to optimise your profile by adding applications and setting the scene for anyone viewing your profile and delivering high quality drive traffic and conversions.
LinkedIn InMails
Communicate directly with the person you need to reach with an InMail. LinkedIn InMail campaigns are often the best solution for B2B clients or for financial and legal service providers with procurement objectives. At E-scape we have experience in developing highly targeted and tailored marketing campaigns on LinkedIn which generate good quality leads.
LinkedIn Ads
LinkedIn PPC Advertising lets your reach the person you want to target. Based on a pay-per-click advertising model you can define just who sees your ad. Targetting specifically by location, job function, industry, company or groups, you can extend your reach connecting with quality leads and building brand awareness with members in the industry.
Reporting
LinkedIn Marketing Campaigns can be measured using a combination of LinkedIn Analytics and Google Analytics. We provide our clients detailed information on the activity of the campaign; who viewed your profile page, number of clicks, InMail responses, ad impressions and clicks compiled in easy to understand reports.
If you are looking to reach a highly educated, professional audience then marketing on LinkedIn is undoubtedly worth exploring. Get in touch with a member of our digital marketing team to find out more.