Go-Sail

The website for yacht charter company Go-Sail has multiple jobs to do.  It must clearly communicate the company's offering to new customers as well as providing an easy-to-use online booking service to existing customers.

With many companies in the market offering slightly different fleet rental schemes it was of primary importance that Go-Sail’s website displayed their offering and portrayed the experience clearly and concisely through the copy, design and navigation.

New customer journeys, including the scheme details and the sign-up process naturally needed to be given clear separation from those of existing customers. Therefore a great deal of attention was paid to the planning of the website structure and architecture.

A simple layout with a somewhat nautical feel was created for Go-Sail, with clear signposting to the different areas of the site.

"An integral part of the launch of our new business Go-sail.je in the Spring of 2010, was the design of a new corporate brand along with a quality website. The website was to be our main opportunity to attract potential customers, so it was critical that it was eye catching, sharp and concise, easy to navigate and would provide both visitors and members with an informative and pleasurable experience.

The result has been a corporate image and website that we feel achieved our objectives while portraying the high standard of quality and attention to detail that we offer to our members. Subsequent to the launch of the website, E-scape have continued to provide a quick and efficient service and we have no hesitation in recommending them."

Ian Barette, Business Owner