
Aviation Beauport, a Jersey-based aircraft charter and aviation services company came to E-scape with the task of creating a new online presence. They offer a premium service to high net-worth individuals which extends across charter, sales and after sales. This luxury service needed to be represented in the look and feel of the website.
Having reviewed the target market, objectives, company structure and services along with the competition we developed a structured site plan, along with website wireframes in order to ensure that the website would be usable and followed consistent layout. Our design team then set about creating the luxury look and layout.
We engineered some simple yet useful features including; range maps for calculating which aircraft will suit the customers travel plans; clear seating plans and configurations for each aircraft; a gallery of images; and a live weather feed.
Consistent calls-to-action were also implemented to drive customers to conversion pages.
Warm, rich colour combinations deliver a luxurious look and the extended features offer exceptional added-value and a highly engaging user experience.
The website copy focusses on the key benefits of the services for the high-end consumer; quality, convenience, luxury and efficiency.
"We are very happy with the design of our new website which reflects our premium company identity. We have had positive feedback with regard to the ease of use and the benefit of the range maps and picture gallery and are delighted with the new business it has generated."
Maggie Barnes, Deputy Managing Director